During this episode of the Vertafore Insurance Podcast (VIP), we are joined by Ron Berg, Executive Director of the Agent's Council for Technology (ACT), to break down the customer experience and its technology touchpoints. Ron's passion for the industry and for ACT is apparent as he shares the resources an agent can use to improve the customer journey. Learn more we discuss:
- Why the customer experience is so important today
- How you can get involved with ACT and what those opportunities can do for you
- The six phases of the customer journey: discover, evaluate, purchase, experience, renew, and refer
- The ways that your agency can become more efficient for yourself and your customers.
