On this episode of the Vertafore Insurance Podcast (VIP), we are chatting with Jason Keck, co-founder and CEO of Broker Buddha. Jason brings to the VIP 20 years of experience in tech and his time working with various startups has made him an expert on the customer journey. We discuss everything from how to make your customer a hero to their customers to how your brand position can make you more effective at creating relationships that are so vital to this industry. Join us for a discussion about:
- How your brand and its mission is going to affect personal relationships with prospective customers
- How to develop your brand in a way that translates your mission throughout your entire organization
- How to modernize the customer journey and develop trust
- Why saving yourself and your customer time in the back-office will ultimately improve those relationships
