In this episode we welcome Kelly Lennon, Vice President and Risk Advisor for Technology at USI Property & Casualty. Kelly is an insurance professional who also has a background in sales and marketing, and she is talking to us about the power of video for reaching end-insureds.
Kelly uses video to engage with the industry and her clients, and she's giving listeners tips and tricks on how to effectively incorporate amateur video into daily processes. She's also here to remind us that it's ok to try new things (and then try them again if they don't work).
Video can be a great way to differentiate yourself in the market, and this episode will give you a place to start if you haven't already. If you're already using video in your sales and marketing efforts, she offers some great tips and tricks to make it even better.
- (6:30) Using video to cut through the clutter
- (9:30) Growing business online using video
- (11:00) Repurposing video for the biggest impact
- (14:30) Embedding video as an active engagement strategy
- (16:30) Getting started
