By gathering feedback, carriers can bring internal awareness to specific areas that may be lacking and make targeted improvements. For example, if agency partners report that loss control recommendations are difficult to access or ineffective, then carriers can work on better surfacing existing resources or creating new, more impactful instructions. Or, if agency partners report delays in connecting with underwriters through the online portal, then carriers can focus on improving their real-time support services. By analyzing current underwriting workflows, carriers can eliminate bottlenecks, increase standardization, and improve consistency across underwriters.
A proactive approach is critical for carriers seeking to deliver a best-in-class agent experience that meets—or exceeds—agencies’ evolving expectations, which in turn helps them to better serve their end-insured clients. Implementing whatever necessary changes may arise from this feedback is a clear way for carriers to demonstrate how they value the viewpoints of their agency partners, which can improve collaboration and lead to better business outcomes for all.
With a comprehensive connectivity platform and tools to streamline submissions, carriers can increase their own efficiency and productivity, enabling agents to serve clients more quickly and accurately. This, in turn, can lead to higher satisfaction and retention rates for end-insured customers.
For additional information on this topic, download our white paper "Four data-proven approaches to prioritizing agent experience."
